Firstly, most people linking out to a site will use a site name or company name and perhaps even the URL. So in order to appear Natural, your most common Anchor Text should be your Site Name, the URL, or a combination. The best part is that where the links come from for this is not really that important – meaning if you have some bad sites linking to you via your Site Name, it is not a big issue.

Secondly, your distribution of No Follow and Followed Links. Yes many people think no follow is useless and a waste of time, but even if they don’t provide ‘value’ they help to make your site’s profile look more Natural.

Third, and last, are commercial anchor texts. This is any keyword that provides you some measure of ‘income’ or business – in other words, your primary search terms you want to be found for. These should be no follow and follow, and the percentage distribution should be ‘low’ individually when compared to your site’s name. For example, if 30% of your anchor text is for your site name, then none of your commercial links should be that high. This kind of makes sense doesn’t it?

By carefully monitoring your anchor text distribution and strategically building links in ‘stages’ to balance your profile is important. This tip can last days and weeks and is an ongoing SEO strategy.